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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

CHAPTER

How Does Customer Research Play Into Ma Marketing?

Customer research gives you the words that your customers used to talk about your product. And if you're selling a shirt, and somebody, you send the emal that has like, you know, with the words in it, i never thought fabric this soft was possible at this point. You can use that for your copy. It's basically being also the the antithesis of copying your your competitors or even just other players in the space.

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