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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

CHAPTER

Copywriting - Is Your Copywriting Process Quippy?

i love jobs to done. The idea is that your customer has a job that your product is doing for them, and it's typically not what we're selling. What was happening in your life when you first came to our web? Siht, or first heard about this product? I'm things like that where you can really get at what was going on that made them want to come to you in the first place. i personally follow the crisp peakin bob moesta model. There are lots of information on the internet about jobs. You can literally just google jobs to be done and find a whole world of information. It's super long form but its qualitative data. And then they'll

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