Everything Is Marketing cover image

Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

CHAPTER

Sass and Ecommerce

90% of what's happening in sass can be applied to commerce, and vice versa. I think the welcome slash onboarding is the most important to consider. Customers feel a lot like they are just a credit card when when they have that experience of your brand. Sales is about building relationships through buying and this was all about one day being able to say "I told you so"

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