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Val Geisler β€” Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

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Segmenting the Customer Journey

Every brand has their own voice and ideal its, you know, matching and sort of echoing the voice, the voice of their omer. As a consultant, you have to come in and either defind that voice, or you have to adopt it and iterate on it. So how do you approach im really going to trend a nail inron in on the copy that you're writing for your clients? I go back to the customers. Am, and even if they've like, already defined a brand voice, i make sure that that is true to what the customers are saying. You can't do everything all at once. And this is where most people get tripped up with segment

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