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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

CHAPTER

Segmenting the Customer Journey

Every brand has their own voice and ideal its, you know, matching and sort of echoing the voice, the voice of their omer. As a consultant, you have to come in and either defind that voice, or you have to adopt it and iterate on it. So how do you approach im really going to trend a nail inron in on the copy that you're writing for your clients? I go back to the customers. Am, and even if they've like, already defined a brand voice, i make sure that that is true to what the customers are saying. You can't do everything all at once. And this is where most people get tripped up with segment

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