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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

CHAPTER

Your Help Docks Are Google Results

Your help docks are opportunities for marketing, both to your customers to be and then your existing customers. Your existing customers need to feel a cohesive experience between the emal that they just read and the help dock and the web said. And so, you know, all those things are tied t ther in ap copy as well, that micro copy, in little tetorials inside the ap or in youre on your web site. All that needs to be a cohesive messaging experience. Im and, oh, affiliate and referable programes, those, i wish more people cared about those.

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