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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

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Your Help Docks Are Google Results

Your help docks are opportunities for marketing, both to your customers to be and then your existing customers. Your existing customers need to feel a cohesive experience between the emal that they just read and the help dock and the web said. And so, you know, all those things are tied t ther in ap copy as well, that micro copy, in little tetorials inside the ap or in youre on your web site. All that needs to be a cohesive messaging experience. Im and, oh, affiliate and referable programes, those, i wish more people cared about those.

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