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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

CHAPTER

The Dinner Party Strategy

The Inn box is kind of the most private area that we have in an on line space. It's something we have to we give people our email address to get access to. And so it's like walking into somebody's virtual living room. If you feel like i don't really connect with the product, i might not keep coming back. Am you do have to have a strong product, but i think like telling that story and involving your customers in the overall perience of your brand is superimportant.

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