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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

CHAPTER

Email Marketing

I think brands are too scared to do something a little bit different. I want my clients to come into working with us as in a testing mind set. Like, let's test the existing campaigns against some new ones that we'll build am and, you know, that are based on customer research. We're just like, blindly copying what other brands are doing,. Not talking to our customers to understand what they want and what they need.

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