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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

CHAPTER

Transactional Email - How to Infuse Your Brand Voice Into Transactions

Ouve: I started carying about transaction unals because i get a lot of them, and most of them suck. They're like admen. And then they say, your invoice has been fulfilled or whatever. Most of the time, i don't even know who it's actually from,. Unless i click on the email address to see, like, what domain this is coming from. Om, but you know, again, if you're only ever talking to your customers with that monthly invoice, then that's your only opportunity to talk to them.

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