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Val Geisler — Email Marketing, Customer Empathy, and The Dinner Party Strategy

Everything Is Marketing

CHAPTER

The Biggest Table Stakes Opportunity Is Accessibility

Most marketers don't think about accessibility, unless they are a person who needs that. Even youre cut thoug your customers have something by the tie that binds them. They are all very different humans and im and you just have to consider lake what is that experience for every different person? I heard this story once about the people who write the fortunes inside of chinese fortune cookies. You have to consider all these different possibilities for your emales.

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