30 Minutes to President's Club | No-Nonsense Sales #186 - Amplifying authenticity to soft close across the sales cycle (JC Pollard, Mid-Market Account Executive @ Gong)
20 snips
Aug 2, 2023 AI Snips
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Episode notes
Ask for Permission
- Ask permission throughout the sales process, whether it's to extend a call or ask a tough question.
- This disarms prospects and makes them more receptive.
Outline the Buying Process
- Recognize that buyers are often unfamiliar with your product or service.
- Proactively outline the buying process and set clear agendas.
Soft Close Consistently
- Soft close throughout the sales cycle, not just at the end.
- This helps identify objections early and accelerate the deal.