#186 - Amplifying authenticity to soft close across the sales cycle (JC Pollard, Mid-Market Account Executive @ Gong)
30 Minutes to President's Club | No-Nonsense Sales
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How to Pressure Test Deals
How do you suss out an objection that is one that you can solve through a demo, through a pilot, through future calls? I think there's a few ways to pressure test deals. If you don't feel any friction throughout the sales cycle, that's a really alarming thing. You can just kind of start to feel people that our tire tickers tell you what you want to hear and you end up developing a BS sensor for it.
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