#186 - Amplifying authenticity to soft close across the sales cycle (JC Pollard, Mid-Market Account Executive @ Gong)
30 Minutes to President's Club | No-Nonsense Sales
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How to Break a Bad Habit in Sales
The biggest thing is you have to stop being scared of hearing the things you don't want to hear. You should be a heat seeking missile trying to find risk in every single deal as opposed to somebody who's got their head in the sound, if they're just trying to avoid hearing the scary things. This song is going to help you turn a problem into a story on a discovery call today. And this was stolen from the gong 30 MPC 90 minute masterclass that you can steal too in the show notes. Everybody stick around for a 60 second recap coming up soon.
Play episode from 30:17
Transcript
