How to Sell to the CFO

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

But wait, there's even more Gong x 30MPC at our Master Class Series :)

FOUR ACTIONABLE TAKEAWAYS

• Use the 3x3 after your opener: “I noticed this, this, and this about you…how familiar are you with what we do?”
• Be outrageously authentic. Example: “I would’ve been fired if I only closed deals with allocated budget.”
• Set the expectation for three call outcomes upfront. At the end, tell them you think we’re at a 1 (which means buying this now), and ask them to validate that.
• Use a soft close to skip a pilot. You’re either ready to move now, which gives us commercial flexibility, or need us to invest more time and resources to prove the use case.

PATH TO PRESIDENT’S CLUB

• Mid-Market Account Executive @ Gong
• Enterprise Business Development Representative @ TigerConnect
• Head of Personal Training @ University of Oregon

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal