How to Close Cold Calls With No Budget

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FOUR ACTIONABLE TAKEAWAYS

• Use the 3x3 after your opener: “I noticed this, this, and this about you…how familiar are you with what we do?”
• Be outrageously authentic. Example: “I would’ve been fired if I only closed deals with allocated budget.”
• Set the expectation for three call outcomes upfront. At the end, tell them you think we’re at a 1 (which means buying this now), and ask them to validate that.
• Use a soft close to skip a pilot. You’re either ready to move now, which gives us commercial flexibility, or need us to invest more time and resources to prove the use case.

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