#186 - Amplifying authenticity to soft close across the sales cycle (JC Pollard, Mid-Market Account Executive @ Gong)
30 Minutes to President's Club | No-Nonsense Sales
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How to Open Cold Calls
"Soft closing" is about proactively outlining the buying process throughout the entire sales cycle. "I like opening my cold calls in whatever way I feel like on that day based on my mood," JC says. The key is to sound authentic and have a ton of conviction when you do it, he adds.
Play episode from 04:20
Transcript
