#186 - Amplifying authenticity to soft close across the sales cycle (JC Pollard, Mid-Market Account Executive @ Gong)
30 Minutes to President's Club | No-Nonsense Sales
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How to Make Your Pitch Work for You
Pitch is usually problem first, quick snippet of how it's all for this and then asking how that resonates in their world. Short, concise, problem-based, talking very little about our actual solution. Unpack that closing question at the end. You're not asking, hey, do you want a meeting? Not asking, is that interesting? If you have one pitch that you're delivering to every person that you call, you're probably missing the mark somewhere.
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