#186 - Amplifying authenticity to soft close across the sales cycle (JC Pollard, Mid-Market Account Executive @ Gong)
30 Minutes to President's Club | No-Nonsense Sales
00:00
How to Soft Close a Discovery Call
David Perry: I want to take this concept that we've had in cold calling, which is just being extremely direct, disarmingly blunt. He says if you're the one person who shows up and breaks the pattern, you'll get a look from some of them. Perry: So let's go into like a discovery call environment. Can you give us a sense of where some of the common soft closes occurring well before the next steps?
Play episode from 20:23
Transcript
