Under the Influence with Terry O'Reilly

The Happy Homemaker: How Advertising Invented The Housewife - Part 1

Jul 8, 2023

29:21

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Episode notes

Introduction

2min

The Origins of the Housewife

3min

The Impact of the Civil War on Marketing

3min

The History of America

2min

The Impact of Magazines on the Life of Women

2min

The Influence of Feminine Advertising on Women

3min

The Rise of the Happy Homemaker

3min

The Importance of Product Placement in the Post-War Era

4min

The Rise of the Station Wagon

3min

10.

The Rise and Fall of Sexual Behavior in the Human Female

2min

11.

When You're Under the Influence: The Story of the Happy Homemaker

3min

This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.

The rest is advertising history.

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