The Impact of the Civil War on Marketing

The Civil War, beginning in 1861, was not only a defining chapter in the history of the U.S., but it also had an enormous impact on modern marketing. As we often see on this show, many innovations happen in times of war. The resulting innovations introduced a generation to brand new products like bakery bread and ready-made clothing. When the last Civil War shot was fired in 1865, over 620,000 soldiers were dead.

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