4min chapter

Under the Influence with Terry O'Reilly cover image

The Happy Homemaker: How Advertising Invented The Housewife - Part 1

Under the Influence with Terry O'Reilly

CHAPTER

The Importance of Product Placement in the Post-War Era

In 1947, developer William J. Levitt built the first suburbia in Long Island and called it Levittown. He moved the kitchen from the back of the house to the front based on his philosophy that the kitchen would serve as the domestic control center. Today, March of Prime is in Levittown, Pennsylvania, where a city is being formed. When Levittown is completed as planned, it will be a city of 60,000 people.

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