The Happy Homemaker: How Advertising Invented The Housewife - Part 1
Under the Influence with Terry O'Reilly
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The Rise and Fall of Sexual Behavior in the Human Female
In 1953, Alfred Kinsey published his groundbreaking research titled, Sexual Behavior in the Human Female. Fashion suddenly featured strapless dresses, plunging necklines, and bare mid-drifts. Maiden form launched a famous campaign of print ads that showed women clad only in girdles. All in all, it was an attitude that was quite a few neighborhoods away from June Cleaver.
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