Under the Influence with Terry O'Reilly

Dive into the fascinating world of marketing to people with disabilities, a often overlooked yet powerful consumer segment. Discover the curb cut effect, revealing how accessibility innovations benefit everyone. Explore the economic clout of disabled individuals, with their staggering $490 billion in purchasing power. Learn about ground-breaking campaigns that shift perceptions and celebrate the achievements of disabled athletes. This discussion highlights the importance of inclusivity in advertising, showcasing both ethical and strategic advantages for brands.

Dive into the fascinating stories of four standout brands that triumphed against the odds. Discover the empowering journey of Elizabeth Arden in cosmetics during a time when women had few rights. Explore the legacy of Kawartha Dairy, a family-run business thriving for 88 years. Feel the nostalgia for a beloved band and unravel the record-breaking success of a TV show that captured hearts. Learn how envy shapes consumer loyalty and the clever marketing behind iconic products like Coffee Crisp.

Explore the booming $150 billion pet products industry! Discover a quirky campaign where dogs conduct a symphony orchestra and flip through IKEA's playful pet catalogues. Dive into Dolly Parton's fashion line for dogs and untangle the rising trend of dog napping stories. Uncover innovative marketing strategies that resonate emotionally with pet owners and innovative pet fashion initiatives that promote adoption. Join the fun as we blend creativity and compassion in the world of pet marketing!

This week's discussion uncovers fascinating stories and unique insights. Learn about a captivating new book on SNL's Lorne Michaels and the creative process behind legendary songwriters. A hilarious printing error in the Bible makes the list, highlighting the quirks of human error in publishing. Explore the struggles of renowned talents like Mozart, revealing that creativity often requires grit and persistence. Plus, uncover how innovative thoughts can transform work culture and recruitment practices!

This week, we look at how the marketing industry seizes pop culture moments.We’ll talk about a website that got national attention by making a bold prediction about a TV show.How A1 Steak Sauce caught the funniest – and luckiest break.And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers.  Hosted on Acast. See acast.com/privacy for more information.

Dive into the world of public service announcements, where creativity battles against a tide of commercial competition. Discover how Elvis Presley played a pivotal role in encouraging teen vaccinations during the polio crisis. Explore bold campaigns that confront censorship and impaired driving, including the unique use of intoxicated voiceovers. Uncover the innovative application of AI to amplify the voices of those advocating for gun reform. Finally, hear heartfelt stories that connect vulnerability and mental health awareness in advertising.

Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.

Max Kerman, lead singer of the band Arkells and author of 'Try Hard: Creative Work in Progress,' shares insights into the life of a band frontman and the nuts and bolts of songwriting. He emphasizes that creativity isn't just about talent but curiosity and hard work. Max discusses maintaining a collaborative spirit and the importance of a 'white belt mentality' for growth. He also provides a framework for infusing creativity into everyday life, highlighting personal anecdotes that inspire bravery and overcoming self-doubt.

It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy. And even the Bond villains have been hawking products. Hosted on Acast. See acast.com/privacy for more information.

Get ready for some hilarious commercial outtakes! Discover the chaos of filmmaking as actors mix up lines and break into laughter. Explore the comedic art of spoonerisms, leading to laugh-out-loud mispronunciations. Relive Orson Welles' delightful moments with a famous wine brand, showcasing that authenticity can beat polished perfection. With engaging anecdotes and insights, this lively conversation reminds us that mistakes can be the best part of entertainment!