Under the Influence with Terry O'Reilly

Apostrophe Podcast Network
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10 snips
Dec 8, 2025 • 51min

Double Fantasy Guitarist Earl Slick Talks About Lennon

This week’s guest is Earl Slick, a veteran rock guitarist renowned for his work with David Bowie and as a key player on John Lennon’s final albums. Earl shares fascinating insights about recording Double Fantasy, from Lennon’s humor to the unique recording process that emphasized feel over precision. He recounts his first meeting with Lennon and the shock of learning about John’s murder. Earl also reflects on Lennon's guitar skills, the album's legacy, and his own creative journey, adding an intimate layer to the music we love.
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8 snips
Dec 6, 2025 • 27min

Copycat Brands

Explore the world of copycat brands that tread a fine legal line. Discover Wumart's rise in China and South Butt's cheeky take on North Face. Hear how Dumb Starbucks sparked debates over parody versus infringement. Learn about Hydrox, the cookie that was overshadowed by Oreo, and its fight for revival. Uncover the intriguing stories behind these brands and the legal wranglings that make them so fascinating. Eavesdrop on the fine balance between imitation and originality!
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25 snips
Nov 29, 2025 • 28min

Hiding in Plain Sight: The Surprising Influence of Marketing

Discover how marketing quietly shapes our everyday lives. Learn how the term 'jaywalking' shifted blame from drivers to pedestrians. Explore the surprising origin of the 10,000-steps-a-day goal linked to a 1964 marketing strategy. Uncover the story behind the Butterball Turkey Hotline and its explosive impact. Delight in the journey of the 'Ted Lasso' character from commercials to a beloved TV show. These hidden influences reveal the sneaky power of marketing we often overlook.
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12 snips
Nov 22, 2025 • 28min

Nooner Nookie: The Allure of Marketing Freebies

Discover the magical allure of 'free' in marketing. Explore the quirky tale of a ketchup company gifting a man a boat after a survival story. Hear how Under Armour created size 23 shoes for a teenager’s unique needs. Dive into a hotel’s cheeky promotion that led to an astonishing 18 years of free stays for a couple. Plus, learn about Olive Garden rewarding engagement photos with a honeymoon trip. These stories reveal how companies cleverly use freebies to build goodwill and grab headlines.
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7 snips
Nov 15, 2025 • 30min

Brand Envy

Explore the captivating stories of four iconic brands that have thrived for decades. Discover how a wax attraction has kept audiences spellbound for 200 years and a restaurant has perfected their ice cream swirl for over 80 years. Learn about the intriguing partnership between a luxury car brand and a famous spy, along with how a bubblegum brand remains beloved through nostalgia and collectibles. Join the discussion on what keeps these brands alive and evolving in a changing market.
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9 snips
Nov 8, 2025 • 27min

The Phrase That Pays: Marketing Contests

Marketing contests can be a double-edged sword, leading to unexpected results. Learn about a city that hilariously voted to name a building after Harry Baals. Discover how Goldfish's TikTok challenge reignited adult sales in a playful way. BMW's April Fool's stunt rewarded bravery with a free car, while a Singapore radio contest stumbled over a mispronounced name. Walmart's contest turned into a prank concert with Pitbull. This discussion reveals the delicate balance between engaging the public and maintaining control.
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10 snips
Nov 1, 2025 • 28min

Billboards Are Always In Bloom

Explore the creative world of billboards, where less is more. Discover how British Airways utilized real-time flight data for a captivating display. Marvel at Skoda's tiny billboards cleverly placed to attract drivers. Learn about Audi's innovative fog-projected ads that illuminate their eco-friendly technology. And prepare to laugh at a wild stunt involving a giant muffin that went hilariously wrong. Join in on the journey of ingenious advertising that pushes boundaries with limited words!
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11 snips
Oct 25, 2025 • 29min

Bookmarks

Explore the enchanting origins of the beloved children's book, Goodnight Moon, and discover the secret behind David Bowie's striking eyes. Uncover the idea that creativity stems from hard work and iteration, while learning how friction and diverse opinions fuel great ideas. Delve into iconic film music, including the suspenseful score of Jaws, which showcases the power of suggestion. Join a captivating journey that highlights the importance of perseverance in storytelling and the magic of creative connections.
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12 snips
Oct 18, 2025 • 29min

Hitting The Road With Marketing Mobiles

Dive into the quirky world of marketing mobiles that have become unforgettable brand mascots! Discover the history behind the iconic Oscar Mayer Wienermobile and the clever design of Planters' Nutmobile. Learn about the giant Lifesavers roll and how Goodyear blimps soared into advertising fame. Explore Red Bull's innovative fleet of Mini Coopers that keep the brand energetic and visible. This episode captures the unique charm of promotional vehicles that still captivate audiences today!
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Oct 11, 2025 • 28min

Johnny Wants The Jet: The Loopy World of Loop Holes

There are some very interesting loopholes in the world of marketing.Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.A loophole can help a company overcome barriers in the marketplace.  Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation.  Hosted on Acast. See acast.com/privacy for more information.

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