Under the Influence with Terry O'Reilly Putting The Awe in Audio
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Jan 3, 2026 Discover the most innovative audio ideas worldwide! Learn about a podcast for runners that only plays while you're on the move. Hear how a payphone stunt raised funds for homeless youth by ringing thousands of phones simultaneously. There's also a unique audiobook campaign featuring a humorous character, and a fascinating retelling of Pocahontas' story from an Indigenous perspective. These creative approaches showcase the impactful power of audio in diverse social causes.
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Audio Preserves Historical Presence
- Audio preserves historic voices and creates immediacy across generations.
- Terry O'Reilly shows audio can resurrect details and emotion lost to time.
Use Familiar Parts To Illustrate Donation
- Use creative metaphors to connect behavior with action, as Donor North did.
- Assemble familiar audio elements to illustrate organ donation's impact and drive registrations.
Payphones Rang To Spotlight Homeless Youth
- Ogilvy rang 15,391 payphones simultaneously to force public attention on homeless youth.
- The stunt cost $3,700 and raised $76,000 with a 1,900% ROI.
