Under the Influence with Terry O'Reilly Cannabis Marketing
Dec 20, 2025
Dive into the fascinating world of cannabis marketing, where the journey from illegal plant to cultural icon unfolds. Discover how Bob Dylan introduced the Beatles to marijuana and its lasting impact on music. Explore celebrity cannabis brands like Willie Nelson's, and learn about the surprising retail surge in luxury cannabis accessories. From the effects of legalization on various industries to clever advertising strategies, this conversation covers the multifaceted evolution of cannabis in the marketplace.
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When Dylan Taught The Beatles To Smoke
- Bob Dylan introduced the Beatles to marijuana during a 1964 hotel visit, changing their music and culture influence.
- Terry O'Reilly recounts John, Ringo and Lennon experiencing cannabis for the first time and Ringo smoking the whole joint.
Cannabis Predates Modern Prohibition
- Cannabis has ancient agricultural roots, used for rope, paper, and ship rigging for millennia.
- Terry O'Reilly highlights hemp's historic economic importance from 8,000 B.C. to mandatory crops in 16th-century England.
Prohibition Tied To Racial Panic
- Early 20th-century drug crackdowns framed substance issues around race and immigration.
- Terry O'Reilly links anti-drug laws to opium-related panic aimed at Chinese immigrants on the West Coast.