Willie Nelson as a cannabis pioneer

This week, we go one toke over the line and look at the emerging world of cannabis marketing.

We start with the question - just how does a plant become illegal?

We'll explore the history of cannabis.

We'll talk about which celebrities have their own brands (Hello Willie Nelson!)

Which high-end retail stores are now selling expensive cannabis paraphernalia.

And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants.

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