Under the Influence with Terry O'Reilly cover image

The Happy Homemaker: How Advertising Invented The Housewife - Part 1

Under the Influence with Terry O'Reilly

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The History of America

As low-cost mass production ramped up in cities, people moved from the country to find gainful employment. The move to the city made them reliant on manufactured goods. As North American families began to consume more and more mass-produced goods, it was the woman in the family who began to do the majority of the shopping. And what she did not purchase, she heavily influenced. Ladies Home Journal predated the Civil War but established a format for women that is still followed today.

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