2min chapter

Under the Influence with Terry O'Reilly cover image

The Happy Homemaker: How Advertising Invented The Housewife - Part 1

Under the Influence with Terry O'Reilly

CHAPTER

The History of America

As low-cost mass production ramped up in cities, people moved from the country to find gainful employment. The move to the city made them reliant on manufactured goods. As North American families began to consume more and more mass-produced goods, it was the woman in the family who began to do the majority of the shopping. And what she did not purchase, she heavily influenced. Ladies Home Journal predated the Civil War but established a format for women that is still followed today.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode