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3min chapter
The Happy Homemaker: How Advertising Invented The Housewife - Part 1
Under the Influence with Terry O'Reilly
The Rise of the Happy Homemaker
In the 1920s, radio began targeting women shoppers. By 1938, it would overtake print as the most influential medium. Betty Crocker hosted the country's first radio cooking show called Betty Crocker's School of the Air. The soap opera was a female genre in a male-dominated broadcast world. It opened up unprecedented job opportunities for women in broadcasting. Many earned from $6,500 a year to over $26,000.
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