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3min chapter
The Happy Homemaker: How Advertising Invented The Housewife - Part 1
Under the Influence with Terry O'Reilly
The Origins of the Housewife
Leave it to Beaver was created by Bob Mosher and Joe Connolly. The series revolved around the hijinks of one Theodore Beaver, Cleaver, and his brother Wally. While Ward Cleaver's middle-class job was never clearly explained, June's job was very well-defined. She was a stay-at-home mom who provided a loving, nurturing home.
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