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The Happy Homemaker: How Advertising Invented The Housewife - Part 1
Under the Influence with Terry O'Reilly
The Impact of Magazines on the Life of Women
J. Walter Thompson was the largest ad agency in North America for 40 years. Their roster of clients included most of the top brands aimed at women. Helen Lansdowne Reeser assembled a creative department populated entirely by women. She supervised the work using market research, psychology, insights and woman's intuition.
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