The Happy Homemaker: How Advertising Invented The Housewife - Part 1
Under the Influence with Terry O'Reilly
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When You're Under the Influence: The Story of the Happy Homemaker
The image of the happy homemaker has been with us for decades now. J-Walter Thompson Advertising Agency spotted that opportunity and led the way. Next week in part two, we'll pick up the story in the turbulent 60s. If you think there are too many ads in a show about advertising making you an unhappy homemaker, you can now listen to our podcasts ad free on Amazon Music.
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