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The Happy Homemaker: How Advertising Invented The Housewife - Part 1
Under the Influence with Terry O'Reilly
The Rise of the Station Wagon
In the 1950s, innovations from World War II made their way to female consumers. Nylon from parachutes replaced costly silk stockings. Erasal bug bombs from the South Pacific became furniture polish and cheese. Even men's socks were found to be invested with emotional significance. The huge frosted cake became one of the dominant images of advertising in the 1950s.
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