The Growth Hub Podcast

Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4

Oct 26, 2022

54:52

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Highlights

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Episode notes

What Kind of Changes Should We Expect in the World of Cookies?

03:43

Marketing Is Everything, Sales Is Everything and Engagement Is Everything

01:48

Do You Need an Analytics Prison?

04:11

Introduction

2min

What Do You Do as a Data and Analytics Strategist?

4min

Data Literacy and the Ability to Read Visual Data

6min

Is Your KPI Blocking Your Growth?

3min

Is Your Reporting a Blind Spot?

2min

Data Reliability - Is There Something That Every Company Should Do?

3min

What Kind of Customers Are We Do We Want and We Want to Attract?

2min

Marketing Is Everything, Sales Is Everything and Engagement Is Everything

2min

What Is So Great and Not So Great About GA For?

4min

10.

Google Analytics Universal

3min

11.

How Should We Be Approaching This GA Force?

4min

12.

Data Studio

3min

13.

Do You Need an Analytics Prison?

4min

14.

Don't Hop Away From Google Analytics

2min

15.

What Kind of Changes Should We Expect in the World of Cookies?

4min

16.

Data Analytics

3min

17.

What Is the Most Important Growth Metric?

3min

18.

SARS Growth Hub - Your Best Piece of Advice for Fellow Source Marketers

2min

Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it. — In short, the episode covers: - What a Data & Analytics Strategist (really) does? - How our use of cookies is evolving. - How Google Analytics 4 (GA4) is a good change. - The great alternatives to GA4 - How to solve common data challenges most organizations face. - How to grow one’s data literacy skills. Happy listening! — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen

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