Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4

1

Introduction

00:00 • 2min

2

What Do You Do as a Data and Analytics Strategist?

01:41 • 4min

3

Data Literacy and the Ability to Read Visual Data

05:52 • 6min

4

Is Your KPI Blocking Your Growth?

11:51 • 3min

5

Is Your Reporting a Blind Spot?

14:43 • 2min

6

Data Reliability - Is There Something That Every Company Should Do?

16:59 • 3min

7

What Kind of Customers Are We Do We Want and We Want to Attract?

19:50 • 2min

8

Marketing Is Everything, Sales Is Everything and Engagement Is Everything

21:28 • 2min

9

What Is So Great and Not So Great About GA For?

23:16 • 4min

10

Google Analytics Universal

26:51 • 3min

11

How Should We Be Approaching This GA Force?

29:23 • 4min

12

Data Studio

33:33 • 3min

13

Do You Need an Analytics Prison?

36:59 • 4min

14

Don't Hop Away From Google Analytics

41:10 • 2min

15

What Kind of Changes Should We Expect in the World of Cookies?

43:29 • 4min

16

Data Analytics

47:11 • 3min

17

What Is the Most Important Growth Metric?

49:52 • 3min

18

SARS Growth Hub - Your Best Piece of Advice for Fellow Source Marketers

52:38 • 2min