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Is Your Reporting a Blind Spot?
This would be a way to, so it's not even enough to just write things down on a PowerPoint and say, we need to have better value. It has to go all the way to actually do in things. And then you would assign each of this some kind of metric or some kind of notation that you can follow them. So when you come back to these campaigns, you can see what kind of things made a positive impact to the second KPI. Once you get the second, once you get the, or the second newsletter KPI, then you can continue to do that. Then you can jump to your next walking KPI, or maybe you have something that's working really