Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4
The Growth Hub Podcast
Don't Hop Away From Google Analytics
Google Analytics is by far the most popular web analytics platform in the world and in Europe. There are a lot of different options, different ways of looking at this thing or having different kind of platforms you can use. But I would just say that don't hop away from Google Analytics or definitely don't abandon web analytics in general before you consider your options.
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