Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4
The Growth Hub Podcast
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Don't Hop Away From Google Analytics
Google Analytics is by far the most popular web analytics platform in the world and in Europe. There are a lot of different options, different ways of looking at this thing or having different kind of platforms you can use. But I would just say that don't hop away from Google Analytics or definitely don't abandon web analytics in general before you consider your options.
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