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Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4

The Growth Hub Podcast

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Marketing Is Everything, Sales Is Everything and Engagement Is Everything

Marketers have to realize that it's just not kind of our own little silo that we work in. We can learn from each other and when someone understands something really vital about a customer, we should all know that. I think that us marketing people do have like a special role in enabling everyone in our conversation because it is many times we are kind of the port to the customers.

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