Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4
The Growth Hub Podcast
What Kind of Changes Should We Expect in the World of Cookies?
Companies are going to need completely new solutions after the third party cookies take their final journey into the night. We have to start looking at advertising from completely different angles and start utilizing new products that no longer rely on these funny cookies. Even with server side tracking, there is definitely avoid with many advertising companies still struggling to close data gaps. I would also say that companies really need to opt for customer data platforms to manage and utilize the first party data they collect because it's becoming more valuable than ever.
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