Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4
The Growth Hub Podcast
Data Reliability - Is There Something That Every Company Should Do?
In terms of the data reliability, if if a company has that situation that you've just described, the data is broken for whatever the reason that you just gave. Is there something that either marketers or or something that they can do in the company themselves to start fixing that? Or is the is the answer always like, well, get somebody to do it for you? Like, can we give some kind of advice for anybody who might be listening right now that we actually need to do something about our broken data?" Yeah, absolutely. I think that there are two ways to look at it. Your your data can be broken from the point of like a technical point of view. So you might
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