Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4
The Growth Hub Podcast
Introduction
The single biggest story today in sales marketing is how our customers are buying it. Mia Mackeypad, a data and analytics strategist at Advanced B2B talks to us about everything important in data and analytics today. We talked about the topic that has been on everyone's lips for months, GA4. And we also dug a little deeper into cookies as well as data skills and how companies can solve data challenges.
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