Category Thinkers How to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)
4 snips
Jul 11, 2023 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 3min
The Role of Category Design in My Life
02:45 • 2min
The Importance of Understanding Differentia
04:28 • 4min
How to Design a Category for Your Product
08:02 • 4min
The Importance of Creating a Category
12:01 • 3min
How to Create a Category for Inbound Marketing
14:34 • 5min
The Future of Event Intent
19:40 • 4min
How to Be a Great Category Designer
23:14 • 4min
The Evolution of Conversational Marketing
27:13 • 3min
The Importance of Storytelling in Virtual Event Platforms
30:00 • 2min
How to Be Intentional About Observing Your Category
31:41 • 2min
How to Use Event Intelligence to Improve Revenue Marketing
33:51 • 2min
The Importance of Culture in a Company
36:10 • 4min
The Importance of Developing Strong POV
40:32 • 3min
The Fatal Flaws of Category Growth
43:24 • 4min