How to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)
Category Thinkers
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The Importance of Culture in a Company
Culture, products and customers that the gold, that's the golden triangle. How do you convince your sales team that they need to preach the POV? The CEO is the person responsible for go-to-market decisions at the highest levels. You ask a question like, how much to the person on the buyer, how much does this resonate with you? That's the key question. And if they say, yeah, this resonates a lot in their mind, then you're sitting in anchor position.
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