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How to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)

Category Thinkers

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The Future of Event Intent

A year ago, you introduced the idea of event like growth on your site. What I'm curious, that was about 12 months ago. Since then we've changed, it's categories are living and breathing. They change as you learn more as more people participate in it. There's lots of things, but we almost we've created a subcategory out of that to some degree.

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