How to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)
Category Thinkers
00:00
The Importance of Developing Strong POV
Mark: I've seen some situations where the POV is kind of too far out looking in the future. It's not something that actually gets it's interesting, but it doesn't get people to take action today. John: My biggest takeaway was how much you kept going back to the context around everything else. Show them the how and then show them the evidence. Those are two really key pieces.
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