How to Design a Category for Your Product

Airmate is a leader in event leg growth, but it's not a term that you see in Gartner. You don't see it in G2. I think they're finding story that was important to be a input to the category design. Your customers are an input to that. And with events and webinars like this, you can use data and you can create a little flywheel to do exactly that. It goes back to those levels of altitude from a positioning and messaging standpoint. Airmate has taken more of an approach like HubSpot where like in-bank marketing doesn't fall into any categories at all.