How to Be Intentional About Observing Your Category

The rituals, there's rituals. Lots of different types of rituals are with category design. You can't just show up to a call in my opinion. There's got to be a little prep and whatnot. Another thing would be you got to have like your listening channels on high alert when it comes to direct competition or indirect competition. It goes back to that higher order level thinking. What are those things that are going to affect stuff? So right now it's like, I can almost guarantee you there's going to be a category around event intelligence or, I don't know what’s going to be called. Maybe we create it.