How to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)
Category Thinkers
00:00
How to Use Event Intelligence to Improve Revenue Marketing
Airbnb's product team gathers data from sales calls, listening to the market. How do these insights make their way to the product team? There's not really an executive weekly meeting or a Slack channel for this kind of thing. The short answer is it can come from anywhere, right? And then it's like, how well can you take that kind of signal and how important is it to double click on?
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