How to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)
Category Thinkers
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The Fatal Flaws of Category Growth
Pablo: I've observed a lot of companies that have gotten off the great starts with their category, but they lose on my own. They let gravity set in and that opportunity is lost. And I don't see that happening with you all because you treat this as such a foundational piece to your culture. Pablo: Appreciate your ability to riff on stage and look for new contextualizations. It's like having a meal with no seasoning. Now you got the bone, but like feed me like if you teach me.
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