The Importance of Storytelling in Virtual Event Platforms

When you do adopt a unique POV and you're trying to differentiate from an already crowded space, when your case is virtual event platforms, it's actually an accelerant to revenue. You're moving revenue up now by showing how you're different and not competing on price features, etc. And playing that commodity game is what you think about that perspective. 100% agree. Like absolutely, absolutely. Your sales team has got to be able to tell the story...You have to train every single new employee that joins your business about the story,. We did this super well at Drift and HubSpot. We need to be better at an air meet. I'll be fully transparent. That's one thing