How to Influence Buyers to Care About a New Category w/ Mark Kilens (CMO of Airmeet)
Category Thinkers
00:00
The Evolution of Conversational Marketing
When we updated the inbound marketing methodology to those four phases, we did not have a sales product. It's being a little earlier and you have to ask yourself, when it comes to category design, is this like a 10 year plus thing that we want to embark on? Or is that like, Hey, we want to build a good point of view, I almost call it like a lightweight category. And then in one or two years, we're going to flip this thing.
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