Leadership Lab with Dr. Patrick Leddin

Episode 177: Clarify Your Message So Customers Engage with Storybrand’s Dr. JJ Peterson

Jan 4, 2023

43:11

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Highlights

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Episode notes

How to Position Yourself as a Hero in Your Customer's Story

01:51

What You Shouldn't Do in Marketing

02:05

The Hero of a Story

04:59

Introduction

4min

J. J. Peterson Interview

4min

Do You Still Want to Be a Lawbreaker?

4min

The Hero of a Story

5min

How to Position Yourself as a Hero in Your Customer's Story

2min

Is It Really Complicated?

4min

Storytelling Is All About Rules

5min

What You Shouldn't Do in Marketing

2min

What's the Watch Out There?

2min

10.

Are You Making It So Hard?

4min

11.

The Four Roles in a Good Story

5min

12.

How to Create a Story Brand Framework That Helps Your Customers Succeed

3min

Dr. J.J. Peterson is the head of Storybrand and the co-author of Marketing Made Simple, which he wrote with his colleague Donald Miller. J.J. joins Patrick in the Leadership Lab to discuss how you can clarify your message to excite and engage customers. Whether your customer is down the hall or halfway around the world, your ability to cut through the noise and create a compelling story is key to guiding them to success. Learn more about J.J.’s work at myStorybrand.com.

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