2min chapter

Leadership Lab with Dr. Patrick Leddin cover image

Episode 177: Clarify Your Message So Customers Engage with Storybrand’s Dr. JJ Peterson

Leadership Lab with Dr. Patrick Leddin

CHAPTER

How to Position Yourself as a Hero in Your Customer's Story

Everybody in this room is looking for meaning it looking for purpose Right just naming something that they're looking for and to overcome The way we have set up our goals is to help you achieve those things. We've brought clarity to the goals so that you can actually know what's going to help you move forward in this job. It's not a sense You're not trying to manipulate people what you're trying to do is to show them why what you're about to tell them matters.

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